It still takes a village, but tools like Huckleberry offer a new way for parents to find useful information at the moment when they need it, helping them sort through the noise. Huckleberry represents a new wave of hyper-personalized parenting advice, redefining the expectations of parents encountering these challenges for the first time. Soon, Huckleberry will empower parents to take on challenges like tantrums, picky eating, and potty training with simple, actionable, and timely advice. But what they’ve created can be applied to many other aspects of a child’s life beyond sleep. They’ve garnered more than 500,000 app downloads thanks to that promise alone. Huckleberry’s founders know that sleep is one of the biggest pain points for parents of young children, so that’s the first behavioral issue they tackled. So much so that all of my son’s caretakers, including my mother and mother-in-law, use it regularly. It’s possible that after talking to 12 other parents and spending two hours on Google, I could have figured it out, but Huckleberry gave me the perfect piece of advice, exactly when I needed it - and it worked. This advice was personalized based on my son’s behavioral patterns. One of their recommendations was to attach a stuffed animal to the pacifier, so he could find it easily by himself. As a consequence, I was waking up 2-3 times every night to locate the pacifier.įeeling desperate, I looked to Huckleberry. As soon as we left home, the change of scenery caused my son to wake up during the night unable to find his pacifier. I remember my first vacation with my son, when Huckleberry made a huge, immediate difference. It was amazing to see how Huckleberry’s simple, personalized recommendations about my son’s room environment, schedules, and routines resulted in really predictable behavior. I’ve been tracking his habits since birth, and began using Huckleberry’s sleep plans when he was 5 months old. It wasn’t until I had my son in 2019 that I truly appreciated the magic Huckleberry creates for parents. I learned about Huckleberry after meeting the founders and before becoming a first-time parent. This allows experts to serve 100x more families at a fraction of the cost. Huckleberry employs sleep consultants with decades of expertise, but the technology gives them superpowers through a data collection platform and recommendation engine that creates customized sleep plans for every family. As engineers, they realized they could build a system that automated and scaled the key aspects of that expertise to reach every parent. And there was simply no middle ground between the ocean of parenting information and the inaccessible expertise of a specialist. Jessica and Seng recognized that there were millions of other families like theirs who’d gone through a similar struggle, but couldn’t afford a personal consultant. So, they brought on a high-priced sleep consultant to evaluate their situation. They sought out the best books, blogs, and resources, but it seemed like all the information in the world still didn’t help. Huckleberry was founded by Jessica and Seng Toh, parents who had struggled for months trying to improve their son’s sleep.
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